Why Fullog?

We united in one single platform the main functionalities and good practices that every product needs when it comes to converting, engaging and retaining more users.

Why?

Nowadays, one product has to worry about at least three main metrics in order to have success: conversion, engagement and retention of its clients. The challenge is constant and thus, there are some good practices, being those:

Record the sessions from your users to detect and solve UX problems rapidly.

Monitor the errors from your application in order to act faster and have less frustrated users.

Utilize Feature Flags so your business team obtain independence and speed to disable and able some functionality. That will be great to make tests in different environments or even turn off something from your product faster, in case your development team goes up with any bug.

Make experiments through A/B tests, because there is no success recipe, and the best way to find out what works is by testing.

Monitor the performance of your site, because researchers demonstrate that one second delay on the loading represents one loss of eleven percent on page views, increase in sixteen percent of regrets from the clients and seven percent of loss in conversion.

Be able to manage the content from your site independently through a CMS. It works both for a Blog and on changing texts on a Landing Page. It is essential to avoid it the requirement of a development person.